Orchard: Video Storytelling + Process

I oversee the creative vision and strategy for Orchard’s brand, commercial, and agent storytelling. Leveraging AI-driven production and real customer narratives, I’ve redefined how we scale content—achieving efficiency, consistency, and measurable results across every channel.

• ~6 commercials tested annually 
• 75% lower production cost 
• Multi-channel reuse across paid + organic 
• Explainer videos that convert clients for agents
• AI implementation to increase output speed and lower CAC