Hi, I'm Justine.
A creative director who turns complex products, business priorities, and brand stories into clear, compelling creative. My work spans brand strategy, integrated campaigns, digital experiences, video, editorial design, and scalable creative systems.
Experience
I have 15+ years of experience leading creative across technology, real estate, fintech, automotive, retail, and consumer brands. I currently lead brand and integrated creative at Orchard, where I partner with growth, product, sales, recruiting, and executive teams to build campaigns, websites, videos, sales materials, brand systems, and storytelling that support business growth. Previously, I led brand and creative services at ACV during IPO-stage growth, building the internal creative function and helping modernize the brand across campaigns, events, sales enablement, and corporate communications.
Skills
Creative direction, brand strategy, campaign development, visual identity, digital design, web design, editorial design, video storytelling, executive presentations, sales enablement, creative operations, team leadership, and cross-functional collaboration.
Brands I've worked with...
Cotton Incorporated, Verizon, Nike, Diageo, Lowe's, New York State, WBENC, Mercedes-Benz, Dell Computers, Old Navy, Under Armour, Novo Nordisk, BMS, Rytary, Catholic Health Systems, TD Bank, Guardian Insurance, Covergirl, MBIB
