Gatorade Fuel Lab

Award: Best Consumer Environment, Event Marketer

Led the design of an award-winning immersive brand experience that brought Gatorade’s promise to life for today’s evolved athletes. Integrated data on performance, nutrition, and biomechanics into an interactive walk-through that debuted at SXSW—recognized as one of the top interactive experiences of the year. The Gatorade Fuel Lab went on tour to major cities including Los Angeles, New York, and Chicago, extending reach and impact nationwide.