Orchard: Brand Cohesion at Scale

As Orchard transitioned to an independent-agent model, I led the creation of a scalable marketing system that empowered 500+ agents to market autonomously while staying on brand. Built the foundation with Canva brand kits, a centralized marketing center, and automated personalized assets—combining creative clarity with operational efficiency to drive growth.

• 500+ agents creating on-brand marketing with autonomy
• 13,225+ marketing materials produced directly by agents
• 1-click automation for personalized assets
• Built Canva toolkits ensuring brand consistency
• Optimized signage vendor for ease & agent cost savings