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Driving Mercedes-Benz USA

Led the Mercedes-Benz USA account for 5 years, directing showroom catalogue design with a distinct annual visual direction expanded across ~16 vehicle-specific books. The program grew to encompass web, print, events, and environmental graphics, while continuing to deliver the brand’s flagship catalogue series.

• 5 years leading account
• 22 catalogues annually
• Expanded agency business to web + experiential

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