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MBUSA | Luxury Campaign System
Role
Art Director
Team
Michael Hardman, Exec. Creative Director
Dean Jenkins, Senior Designer
Chris Hoffman, Copywriter
Diadeis, Retouching Agency
Partnered with the Executive Creative Director and agency team on annual campaign books over four years, led the day-to-day creative development from initial design through final production. Participated in weekly client meetings, managed design execution by vehicle, oversaw retouching of European photography for U.S. market requirements, and helped guide the team to keep every piece elevated, accurate, and on brand.
Outcome: Helped the agency continue growing its Mercedes-Benz business year over year by bringing creative consistency, production oversight, and premium execution to a large-scale body of work.
