From Product Launch to Cultural Stage

As My Black is Beautiful expanded from intimate product launch moments to a major cultural presence at Essence Festival of Culture, the brand needed an event design system that could feel expressive, empowering, and cohesive across very different scales.

Partnered with Studio B to design event graphics across multiple experiential touchpoints, translating the brand’s message of beauty and empowerment into a flexible visual language. Used bold color, layered textures, and scalable design systems to create consistency across private product moments, branded environments, and high-visibility festival activations.

Outcome: Created a cohesive event graphics system that helped My Black is Beautiful show up with impact across both intimate consumer experiences and a major cultural stage.