Justine Miller
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Elevated Creative for a Luxury Icon
Client
Mercedes-Benz
Type of Client
Luxury Automotive
Team
Michael Hardman, Exec. Creative Director
Daniel Jones, Art Director
Dean Jenkins, Senior Designer
Chris Hoffman, Copywriter
Diadeis, Retouching Agency
Partnered with the agency on Mercedes-Benz annual campaign creative over four years, creating a new design system each year and extending refined, consumer-facing work across 16+ books annually.
Balanced elevated design, clear offer messaging, and polished campaign storytelling, with a flexible system that could scale across print, environmental, web, and experiential touchpoints.
Outcome: Helped grow the agency’s Mercedes-Benz business YoY by consistently delivering high-touch creative that reinforced premium positioning across an expanding range of brand moments.
