Seasonal Showrooms Built for Buzz

As Old Navy prepared to unveil new seasonal collections to media and influencers, the brand needed showroom experiences that felt immersive, photo-ready, and built to generate excitement beyond the room.

Partnered with Old Navy’s internal creative team as the lead experiential designer across four seasonal showrooms over the course of a year. Led creative direction from spatial concept and layout through visual design and production, shaping environments that brought each collection to life and created high-impact moments for press, influencers, and brand storytelling.

Outcome: Delivered four immersive showroom experiences designed to strengthen seasonal brand perception, create shareable media moments, and support buzz leading into key retail moments.