Repositioning for Conversion

Diagnosed trust and clarity breakdown following a brokerage shift toward a traditional agent model, where customers lacked confidence in building consistent agent relationships.

Spearheaded a repositioning of the core brand narrative to reinforce human connection backed by technology — “Agents you know, with tech and advantages you’ll love” — and drove rollout across homepage, commercial storytelling, and paid media.

Outcome: Homepage conversion increased ~20%, paid media CTR improved, and the new narrative reset brand positioning across customer touchpoints.