Award-Winning Experience

As Gatorade looked to bring its performance science to life for a new generation of athletes, the brand needed an experience that could make complex data around nutrition, biomechanics, and performance feel interactive, personal, and memorable.

Led the printed surface design of an immersive consumer environment that translated Gatorade’s science-backed product story into a walk-through experience featuring performance, nutrition, and movement-based interactions. The experience debuted at SXSW and was later adapted for activations in Los Angeles, New York, and Chicago.

Outcome: Won Best Consumer Environment from Event Marketer, was recognized as one of the year’s top interactive experiences, and scaled from a flagship SXSW debut into a multi-market brand experience.